Approval period explanation

Approval period explanation

In campaign details you can find a field called ‘Approval period’. This field indicates how many days a Advertiser has to approve conversions after the month ended.

As an example:

  • If you generate conversions on 1, 2 and 3 January and the approval period for that campaign is 7 days.
  • Before 7 February the conversions should be approved.
  • So basically all the conversions that are generated throughout January will be approved before 7 February.



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