In campaign details you can find a field called ‘Approval period’. This field indicates how many days a Advertiser has to approve conversions after the month ended.
As an example:
- If you generate conversions on 1, 2 and 3 January and the approval period for that campaign is 7 days.
- Before 7 February the conversions should be approved.
- So basically all the conversions that are generated throughout January will be approved before 7 February.